Understand how the brain
reacts to change.
Then use that knowledge.
The Neuroscience for Change course gives you a practical toolkit of brain-friendly techniques to help yourself and others adopt new ways of working. No scientific background required. APMG International accredited.
Reserve Your Place on 2nd July →Self-funders save 15% with code LEARN15 · Klarna available at checkout
What is the Neuroscience
for Change Course?
This two-day virtual classroom brings together the science of how brains process information with the practical realities of leading people through workplace change. The result: you understand why people resist, disengage, or struggle — and you know exactly what to do about it.
Built around PEPE© model (co-written by Melanie Franklin), the course covers four domains and eight dimensions that map directly to the brain’s reaction to change. Each dimension gives you concrete, immediately applicable techniques you can test on real initiatives from day one.
On completing the course you sit an APMG International examination (fees and materials included in our course) and receive a digital badge and certificate that is verifiable and permanent on your professional profile.
APMG Digital Badge
Internationally recognised certification included with every place
This course is for you if change is part of your work
Change is a universal experience. Whether you lead it, communicate it, or simply live through it every day, understanding how the brain responds gives you a genuine advantage.
People managers
Leading yourself and your team through change and wanting structured, brain-based tools to reduce resistance and build genuine engagement.
Change professionals
Coaches and consultants who want to add neuroscience-backed techniques to their practice and explain the reasoning behind what works.
Communicators
People shaping how change is messaged and presented, who want to align content with the way the brain actually receives and accepts information.
Senior leaders
Originating high volumes of change and looking to understand why people respond the way they do — and how to create the conditions for adoption.
Team members
Anyone experiencing change at work who wants to build their own resilience and understand their own reactions more clearly.
Project professionals
Those implementing change who want to ensure that the people side of delivery is as well-managed as the technical and process side.
Four domains.
Eight dimensions. One complete model.
The course is structured around the PEPE© model — Melanie Franklin’s original framework mapping how the brain experiences change. Each domain addresses a different neurological response, and each dimension gives you targeted, practical techniques to work with it.
Pain Domain
How the brain responds to perceived threat and discomfort during change.
- Reducing pain
- Increasing pleasure
Error Detection Domain
How the brain identifies mismatch between expectation and reality.
- Reducing mismatch
- Increasing positive signals
Energy Domain
How cognitive load and depletion affect the capacity to change.
- Increasing energy for change
- Reducing energy needed
Peaks & Valleys Domain
How emotional highs and lows shape engagement over time.
- Managing peaks
- Promoting valleys
Everything included
in your place
Every delegate leaves with tangible deliverables — not just notes.
You’re learning directly
from the person who built the model
Most courses teach neuroscience through someone who has read the research. This course is taught by the practitioner who translated that research into the PEPE© model and has been applying it in real organisations for years. The difference shows in every example, every technique, and every answer to a question you wouldn’t know to ask.
Author of Neuroscience for Change
The course is built on the book Melanie wrote. Every concept is delivered with the context only she can give — and an example from her own consulting practice.
APMG Scheme Owner & Chief Examiner
Melanie defines the syllabus and writes the exam questions. There is no more direct route to your certification than preparing with the examiner.
Decades of global consulting experience
Neuroscience theory brought to life through real case studies from some of the UK’s and world’s largest organisations.
Official e-book included
Every delegate receives a complimentary copy of Melanie’s textbook — the foundation for your course and examination (all fees and materials included in our course).
What people say
after two days with Melanie
The course gave me a perfect balance of theory and practice. I left with strategies I could use straight away — tools I’ve already tested on a live programme I’m running. The group work is something you simply can’t get from reading a book.
Senior Change ManagerI came in thinking I probably knew most of it. I left with something I hadn’t expected — a proper framework and language for things I was already doing, but doing less confidently. That shift alone was worth it.
Experienced Change PractitionerI nearly didn’t book because I wasn’t sure about two days on a screen. Melanie’s energy and the way she runs the virtual classroom completely changed that view. Illuminating, fun, and practically useful — I’d push anyone to give it a go.
Delegate who almost didn’t bookQuestions you might have
before booking
Do I need a background in science or change management?
None at all. The course starts from first principles and is designed for everyone involved in workplace change — whatever your role or level of experience. The techniques are practical from the first session, and Melanie’s examples are drawn from real organisations, not academic papers.
Will it feel like spending two days in front of a screen?
The feedback says clearly not. The course is highly interactive — pair exercises, breakout group activities, and whole-group discussion run throughout both days. Melanie brings the kind of presence and energy to a virtual room that makes it feel nothing like a passive webinar. One delegate who came close to not booking described it as illuminating and fun, and said they would actively encourage anyone to give it a try.
This sounds theoretical — will it be useful in practice?
Every technique in the course is designed to be applied to a real change initiative. Delegates consistently leave describing strategies they tested the following week. The PEPE© model exists precisely because Melanie built it from consulting practice — the theory comes after the observation, not before it.
How do I justify the cost to my employer?
The real cost question is the inverse one: what does a poorly-adopted change actually cost your organisation? Rework, repeated programmes, low engagement, and missed benefits add up quickly. Capability for Change also provides a ready-made business case document you can adapt and take straight to your line manager.
My employer won’t fund it without a business case.
A change management consultant typically costs £1,500 per day — and rising. Funding your development strengthens your organisation’s internal capability and reduces that reliance. The course pays for itself the first time you lead a change initiative that actually sticks rather than needing to be repeated. Use the ready-made business case on the Capability for Change website to make the case quickly.
Ready to understand
the brain behind the resistance?
2–3 July 2026
Neuroscience for Change — Virtual Classroom
Live on Microsoft Teams · Led by Melanie Franklin
Spread the cost with Klarna at no extra charge
Book My Place on 2nd July →
Self-funding your place? Enter LEARN15 at checkout for 15% off.
Other dates available: 7–8 September · 20–21 October · 21–22 December 2026
Change people can’t adopt
isn’t change — it’s noise.
The 2–3 July cohort is a live virtual classroom on Microsoft Teams. Highly interactive throughout. Limited seats available.
Book My Place on 2nd July →Self-funders: 15% off with code LEARN15