Executive Summary
I am requesting approval to use the remaining training budget for 2025 to attend the Agile Change Coach course from Capability for Change. This course will equip me with advanced coaching techniques and practical frameworks to guide teams through organisational change, address resistance effectively, and build a sustainable culture of change within our organisation.
As our organisation continues to navigate complex transformation initiatives, the ability to coach and lead teams through behaviour change has become critical. This course provides a proven 5-stage model for moving people from awareness to enjoyment of change, along with practical workshop techniques I can immediately deploy to build engagement, resilience, and lasting adoption of new ways of working.
Why Agile Change Coach?
The 5-Stage Coaching Model
The Agile Change Coach course is built on a practical 5-stage model that guides people through the entire change journey, from initial awareness to sustained adoption. This structured approach ensures no stage is missed and provides clear techniques for each phase:
- Interest – Move people from awareness to recognising the change is relevant to their role
- Positivity – Create a positive view by helping people see personal and organisational advantages
- Participation – Offer opportunities to co-create, define, plan, and test new ways of working
- Resilience – Help people develop emotional resilience to keep going when feeling overwhelmed
- Enjoyment – Reinforce benefits by identifying improvements and celebrating what is now possible
Practical Coaching and Workshop Skills
Unlike theoretical change management courses, the Agile Change Coach focuses on practical application. The course teaches me how to:
- Design and lead mini workshops for teams experiencing change
- Run collaboration activities that build engagement and participation
- Address resistance to change with confidence using proven techniques
- Influence, motivate, and persuade stakeholders to adopt new behaviours
- Build and manage a team of change champions within the organisation
Behaviour Change and Leadership Transformation
The course addresses behaviour change in two critical parts:
- Understanding behaviour change – Learning what common behaviour changes are expected from transformation programmes, including the shift from traditional hierarchical leadership to agile, customer and employee-centric behaviours
- Leading behaviour change – Upskilling in how to motivate stakeholders to change their ways of working through practical activities and exercises
Expected Outcomes
Personal Development
- Globally recognised certification that demonstrates my expertise in coaching teams through agile change
- Comprehensive toolkit including techniques, practical guidance, shortcuts, checklists, and time management tools
- Enhanced coaching capability grounded in psychology and neuroscience for building resilience in myself and others
- Workshop facilitation skills to run engaging activities that move teams through the change journey
- Continued professional development through free access to online group coaching sessions, community events, and guest membership of the ChangeabilityPro® learning platform
Organisational Benefits
- Faster change adoption – The structured 5-stage model ensures we systematically move people through the change journey without missing critical phases
- Reduced resistance – Proven techniques for addressing and overcoming resistance build confidence in handling difficult situations
- Higher engagement – Collaboration activities and participation opportunities create ownership rather than compliance
- Sustainable change culture – Building and managing change champions creates internal capability that extends beyond individual initiatives
- Leadership transformation – Understanding and facilitating the shift from traditional to agile leadership behaviours supports our organisational evolution
- Improved resilience – Teams equipped with emotional resilience techniques can sustain momentum through challenging periods
- Knowledge multiplication – Workshop techniques and tools can be shared with colleagues, building organisational capability without additional investment
Return on Investment
Cost Avoidance
- Reduced time managing resistance through proven techniques for addressing concerns effectively
- Prevention of change initiative failure due to lack of engagement or sustained adoption
- Elimination of trial-and-error approaches by using a structured, proven framework
- No need to develop workshop materials from scratch – comprehensive activities and templates included
- Reduced stress and turnover by building resilience in teams experiencing change fatigue
Value Creation
- Earlier benefit realisation through systematic progression through the 5 change stages
- Greater ROI from change initiatives through increased participation and sustained adoption
- Enhanced team capability as coaching techniques are shared and applied across the organisation
- Improved financial, efficiency, and effectiveness outcomes through successful behaviour change
- Development of internal change champions who can support multiple initiatives simultaneously
- Ongoing learning support through free coaching sessions, community events, and ChangeabilityPro® access
Why Invest Now?
- Strategic timing – Using remaining 2025 budget ensures we don’t lose allocated training funds while gaining critical coaching skills for current transformation initiatives
- Flexible delivery options – Virtual course on Microsoft Teams with modular, self-paced learning accommodates busy schedules
- Highly interactive format – Working in pairs, small groups, and whole group discussions ensures practical application with real-life examples
- Proven methodology – Based on the 2nd edition of Melanie Franklin’s Agile Change Management book, a globally recognised framework
- Excellent track record – High attendee satisfaction and examination pass rates demonstrate course quality
- Expert instruction – Developed and taught by Melanie Franklin, a pioneer in change management since the early 1990s
- Life-enhancing skills – Many attendees share these techniques with friends and family because they’re valuable both professionally and personally
Unique Value Proposition
The Agile Change Coach course goes beyond traditional change management training by focusing on the coaching and leadership skills needed to guide teams through transformation. While most courses teach change management theory and processes, this course equips me with:
- Practical workshop facilitation techniques I can use immediately
- A clear roadmap for building and managing change champions
- Psychology and neuroscience-grounded techniques for building resilience
- Specific strategies for addressing resistance with confidence
- Tools for facilitating the behaviour change required for true organisational transformation
Conclusion
The Agile Change Coach course represents a strategic investment in leadership capability that will deliver immediate and lasting returns. By mastering the 5-stage coaching model and practical workshop techniques, I will be able to guide teams through change more effectively, build sustainable engagement, and develop a network of change champions who can support transformation across the organisation.
This course uniquely addresses the gap between understanding what change management is and knowing how to coach and lead others through it. The practical tools, collaboration activities, and behaviour change techniques I will gain can be immediately applied to our current initiatives and shared with colleagues, creating a multiplier effect across the organisation.
As our organisation continues its transformation journey, the ability to build resilience, manage resistance, and create lasting behaviour change has become critical to our success. This training will equip me with the coaching skills and practical frameworks needed to ensure our change initiatives achieve their full potential.
I respectfully request approval to use the remaining 2025 training budget to enrol in this course and develop these essential coaching capabilities for leading our organisation through change.
