Neuroscience for change management
Written by Melanie Franklin
Change management is the practice of applying a structured approach to the transition of an organization from a current state to a future state to achieve expected benefits. This structured approach involves activities for taking all those impacted by the change through their own transition, an inner psychological process to internalize and come to terms with the new situation that the change has imposed upon us.
Neuroscience is the scientific study of the nervous system, and helps us understand our reactions to situations, how we process information and how we take decisions. An understanding of neuroscience helps us present information and decisions about new ways of working to those impacted by change persuasively, because our messages match how their brain perceives their situation and affects their choices.
