Companies are investing more in understanding AI than their people – HR News
Research reveals that companies are forgetting their people in their dash to develop new technologies, leading to a growing HR challenge.
Almost half (42%) of businesses are spending more time and money getting to grips with AI than the employees they expect to work with the new technology, according to a new study from the experts behind the change management coaching platform, ChangeabilityPro®.
This is dangerous, given that the buy-in and understanding of staff are crucial to the success of any major technology transformation project. This is particularly true in the case of the roll-out of AI, which is shifting workplaces and roles drastically.
The research demonstrates just how significant this shift is, with 65% of the 531 business leaders and experts studied as part of The Capability for Change Report 2025 agreeing that digitisation is the biggest change their organisation is undertaking right now.
Yet, less than a third (29%) believe their company gives staff enough time to adopt new ways of working. Training is also limited, with 44% claiming their companies are investing more in AI software than in upskilling their people to manage it.
This is leading to a major HR challenge, with staff left feeling ill-equipped and anxious to embrace the technological advances taking place within their business. In fact, almost a third of staff at manager-level (30%) are avoiding getting involved in transformation projects like this altogether, feeling it’s safer for their career to leave them to someone else.
Melanie Franklin, CEO of Capability for Change, comments: “It’s no surprise that organisations are investing heavily in developing and understanding AI. However, people remain essential to its successful deployment and management. Investment in the tech should never come at the expense of the employees who need to work alongside it.
“As HR teams will know only too well, when major change like this is occurring in a business, it’s essential that employees are provided with specialist support, training, and time to get familiar and comfortable with the new way of working. Without this, staff become disillusioned, demotivated, and unproductive, and projects lack the people-power required to make them successful and drive the company forward.”
Find out more about how you can support your team in delivering change.
