Neuroscience powers successful business change and transformation @ 18:30

This webinar will explain the basics of neuroscience and how to integrate neuroscience principles into change management to better handle the emotional and cognitive challenges faced by individuals during continuous and complex changes.

Key learning points will include:

1. Challenges of Continuous Change: Continuous and multiple changes cause stress and anxiety among individuals. Melanie will highlight the importance of understanding the emotional and psychological impact of these changes on people.

2. Threat vs. Reward Response: Melanie introduces a model based on neuroscience that differentiates between threat and reward responses in the brain. The goal is to move stakeholders from a threat response, characterized by anxiety and stress, to a reward response, characterized by engagement and openness.

3. Impact of Stress on Brain Function: Stress and continuous change can lead to hyper-vigilance and reduced cognitive function. Techniques to manage stress and enhance cognitive function, such as hydration and taking breaks, are emphasized.

4. Practical Techniques for Change Management: Several practical techniques are shared, including empathy exercises, pre-mortem analysis to anticipate challenges, and providing continuous positive feedback to create dopamine and oxytocin in the brain, which are chemicals associated with motivation, pleasure, and bonding.

5. Positive Feedback and Reflection: Positive feedback and reflection are crucial for maintaining energy and momentum in change initiatives. Small, frequent acknowledgments of progress can help maintain motivation and participation.

6. Importance of Reflection: Scheduled reflection time allows teams to consider what they have learned, how they can apply it, and who will benefit, ensuring that they maximize the value of each change iteration.

7. Future of Change Management: Melanie emphasizes that understanding and applying neuroscience in change management is crucial for future-proofing the profession, especially as the pace and complexity of change increase.